http://www.thesmartmedia.com/update/rss.xml Rss Feed Subscribtion en-us thesmartmedia.com 2013-05-21T18:51:00+01:00 Vanessa Wick thesmartmedia.com RSS Feed http://www.thesmartmedia.com/update/blog1.php Would you trade your friends for a free burger? Or take a free trip to a mystery destination with someone you barely know? For Facebook users, these are real questions with real answers, thanks to innovative ad campaigns by Burger King and Scandinavian Airlines. http://www.thesmartmedia.com/update/blog1.php http://www.thesmartmedia.com/update/blog2.php Typography is more than just a title or copy. It creates a feeling for a product, ad or commercial. It intrigues you, compels you to find out more and has become as much of a player as the product or idea that is being promoted. Typography used to be an after-thought. Well, not any more. Designers now know that the typography itself can actively engage an audience and create meaningful impact. Everything on a page, on a billboard, on a product contains the possibility to grab a customer’s attention and hopefully to retain it. The question of what can be done with typography is wide open. http://www.thesmartmedia.com/update/blog2.php